Why Your Data Stack Costs 10x More Than It Should
One of the most common questions I’m asked almost every week is: Why is DIVE different? Let me start by saying: many off-the-shelf analytics tools work great at first. They help teams get quick dashboards, track events, and launch with confidence. But here’s the catch: once your product scales, the way companies and data interact […]
Better Questions + Better Data = Better Business
Most companies approach data the wrong way. At my data services company, Dive, I see it all the time: 1. Management needs a dashboard, insight, or report.2. They ask the CTO or lead developer.3. The developer Googles, hacks together a clunky report…4. It’s often wrong, incomplete, or useless. The root problem?No one starts with the questions. […]
Can ChatGPT Replace Your CTO?
Here’s the typical early-stage startup flow:1. Founder has an idea2. Raises pre-seed3. Hires a product manager to spec it out4. Brings in a CTO or dev agency to build the MVP5. Launch → test → scale (or pivot)Let’s zoom in on step 4. Traditionally, the CTO or dev lead reads a long spec doc and […]
💭 Fire Your Cloud, Not Your Engineers
There was a time when starting a tech company meant:🖥️ Buying physical servers🎛️ Running tape backups🧾 Managing your own Windows domain, Exchange, and printers Fast forward to today:☁️ We’ve traded it all for cloud convenience—at a massive cost. At one company, we were burning $2.5M/year on AWS. We slashed it to $100K by doing one […]
🎤🚫“Ticketmaster Crashed Because of Legacy Software — How to Start Modernizing Before It’s Too Late”
Ticketmaster servers crashed after 3.5 billion hits for Taylor Swift tickets. The Ticketmaster meltdown during the Taylor Swift “Eras Tour” presale wasn’t just bad luck – it was a harsh lesson in failing to modernize old, creaky tech. Here’s how companies can avoid their own “Swiftie” crisis: 🕵️♀️ Map the Mess:Figure out every old, slow […]
CTO Is not your first hire – Here’s Why ?
I’ve seen this mistake far too often. A founder has a big idea and immediately thinks:“Let’s build it, launch it, and people will come.”🚨 Wrong. Before writing a single line of code, before hiring a CTO, you need to ask:* Do people even want this?* Will they pay for it?* How big is the market?Many […]