Fractional CTO. Founder, Dive.
I help companies fix the technology that's slowing them down.
I run short, structured reviews of your software, data, and systems to find what’s costing you time and money. Then I help fix what’s worth fixing. Less waste, faster work, lower cost.
Highlights
WHAT I DO
Two ways I help.
Audits
Find hidden savings
Check your security
Get ready to grow
Dive
Clear, reliable reporting on your business, without hiring a data team. My team builds and runs it for you for a flat monthly fee. So you can finally see what’s working, cut what isn’t, and make decisions with confidence.
THE HIDDEN MARGIN FRAMEWORK
Where money quietly gets stuck.
Most companies don’t have a sales problem. They have money and speed trapped inside their technology, locked up by old decisions that made sense at the time but were never looked at again. I check all four places at once, because most companies fix one and leave the other three leaking.
01
Your servers
02
Your tools
03
Your team
04
Your setup
Most clients see a 10 to 30 percent improvement within 90 days. Subtraction, not reinvention.
What clients say
The people I've worked with.
[Placeholder — replace with a real recommendation. Example: “Elad rebuilt our engineering team, cut our cloud bill dramatically, and got us shipping again. He saw problems we couldn’t.”]
[Client name]
[Title, Company]
[Placeholder — replace with a real recommendation. Example: “Elad rebuilt our engineering team, cut our cloud bill dramatically, and got us shipping again. He saw problems we couldn’t.”]
[Client name]
[Title, Company]
[Placeholder — replace with a real recommendation. Example: “Elad rebuilt our engineering team, cut our cloud bill dramatically, and got us shipping again. He saw problems we couldn’t.”]
[Client name]
[Title, Company]
ABOUT
I’ve spent 25 years building and running technology teams. I co-founded a company that sold for $90M, then ran the technology side of another that was bought in a $4.4 billion deal. Along the way I built systems used by more than 100 million people a month and led teams in four countries. Today I run Dive and take on a small number of clients at a time as a fractional CTO. What I’m best at is simple to say: I walk into messy, slow, or costly technology, see clearly what a non-technical founder can’t, and make it work the way it should.
GET IN TOUCH
What is slowing you down?
If your product is already live and things feel slower, riskier, or more expensive than they should, that’s usually fixable. The first call is short and free, and you’ll leave with at least one useful idea even if we never work together.