Why Your Data Stack Costs 10x More Than It Should

One of the most common questions I’m asked almost every week is: Why is DIVE different? Let me start by saying: many off-the-shelf analytics tools work great at first. They help teams get quick dashboards, track events, and launch with confidence. But here’s the catch: once your product scales, the way companies and data interact […]

Better Questions + Better Data = Better Business

Most companies approach data the wrong way. At my data services company, Dive, I see it all the time: 1. Management needs a dashboard, insight, or report.2. They ask the CTO or lead developer.3. The developer Googles, hacks together a clunky report…4. It’s often wrong, incomplete, or useless. The root problem?No one starts with the questions. […]