I normally do not repost on LinkedIn but this time I wish to make an exception.

I normally do not repost on LinkedIn but this time I wish to make an exception. I also share the same feeling of VCs losing their core values and am personally frustrated with the fact that many amazing founders and great companies struggle to raise funds compared to “storytellers”. And yes, like Jonny said I […]

Over-Engineering Will Kill Your Startup (Microservices)

🚫 Over-Engineering Will Kill Your Startup (Microservices) I keep hearing this line in consulting calls: “We NEED to migrate to microservices.” Here’s the truth: you don’t “need” anything. For non-tech folks: A monolith = one big house where everything is under one roof (simple, fast). Microservices = an apartment building where every unit has its […]

From $100M CTO Exit to a complete failure.

From $100M CTO Exit to a complete failure. Here is what I learned. 🔥 Behind every startup story — win or lose — is a team that gave it everything. After my Playtika exit, I had that team, that dream — and we still failed. This is a story of a company that I tried […]

Part 2 of The Hidden Margin Framework: Tool Sprawl

Part 2 of The Hidden Margin Framework: Tool Sprawl Last week I wrote about infrastructure waste. This week: subscriptions. When I start working with a company, I don’t begin with architecture diagrams. I ask the CFO or accounting for the last 12 months of company credit card subscriptions. That alone usually reveals where hidden margin […]

After 20 years in Argentina, we moved to the US.

After 20 years in Argentina, we moved to the US. My life fit into 2 large suitcases. My son needed 2 more. My wife and baby… about 12 😄 But the idea stayed the same. Growing up, my dad always pushed one thing: keep things lean Less stuff Less weight Less dependency That mindset stayed […]

Part 4 of The Hidden Margin Framework: Architecture & Technical Debt

Part 4 of The Hidden Margin Framework: Architecture & Technical Debt In Part 1, I wrote about infrastructure waste. In Part 2, subscription and tool sprawl. In Part 3, teams and throughput. (You can find the full series on my profile.) Now the deepest layer: architecture. Most companies don’t realize that architecture decisions are financial […]

Shipping Faster Isn’t Always Winning

Shipping Faster Isn’t Always Winning In one company, we were deploying to production almost every day. Sometimes twice a day. On paper, it looked impressive. Velocity was high. Features moved fast. Roadmap items closed quickly. But instability increased. Bugs increased. Support load increased. And eventually, churn increased. At another company, we ran disciplined 2-week sprints. […]

I just got off a call where someone told me:

I just got off a call where someone told me: their clients don’t understand agile don’t know how to scale their code struggle to even debug properly A few years ago, this would sound absurd. Today, it’s becoming normal. We spent years worrying about technical debt. Now we’re entering a world of cognitive debt. AI […]