Once again history shows us that quality content is king.
It doesn’t come to me as a surprise that Alexander Shea comes out with such a bold statement as most hyper casual companies realized they cannot live off “hits” for a long time. On the other hand of the spectrum – quality games are still live and kicking for over 10 years and some even continue to grow in revenue every year
One of the things we focus at Dive is helping games with maximizing LTV and therefore we try to work with games that are heavier on IAP based Monetization and less ads.
IMHO, this is the way to go for doing LiveOps right and to actually survive and justify the ever rising CPI costs